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Marketing Manager: Customer Segment

Mississauga, ON

Job ID: 13959 Type: Perm

Marketing Manager

Mississauga / Not for Profit

Customer mapping / Creating the customer journey experience essential

Applying leading and innovative marketing practices including customer mapping, you are accountable to design the elements of the customer personal and journeys.

Working with multi-channel customer experience, you are responsible for:
  • Researching
  • Defining
  • And developing a customer channel and its end – to end customer lifecycle; including detailed customer personas, journey maps and projected ROIs.
  • Campaign, product and channel planning
  • Work with marketing departments to collect insights and customer data and translate this information into successful marketing initiatives
  • Work closely with Digital Marketing to review emerging technologies and behaviours as it related to customer journeys and to ensure co-ordination of digital marketing campaigns with ongoing campaigns in traditional channels.
  • Collaborate with internal specialty teams to introduce new customer experience concepts

Requirements:
  1. University degree in marketing or relevant industry experience
  2. 5+years dedicated marketing experience with 2 years in a leadership or senior level position
  3. Strong customer mapping / customer journey work experience

Our client is a faith based organization.Interested candidates would need to respect corporate values.

Please forward your resume to Shelley Hogan at:

shogan@deangroup.ca

 

We thank all those who submit resumes; however only those whose background most closely matches our client’ s criteria shall be contacted.

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