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Senior Analyst, Marketing Intelligence

Etobicoke, ON

Job ID: 14110 Type: AF - Accounting & Finance

Senior Analyst, Marketing Intelligence

Is Analysis your passion? Do you love diving into data and discovering actionable insights?

You will play a key role by leveraging expertise in product performance and customer-centric analytical projects. You will be responsible for gathering and analyzing primary client’s sales/market/performance data for its online products, synthesizing with industry data and uncovering actionable insights allowing client to achieve its organizational objectives. You will be a whiz at creating statistical reports and conducting analyses of digital product performance and customer segment value, explain performance drivers and trends, identify areas for improvement and you will be confident in presenting your findings to internal stakeholders.

Key Areas of Responsibility

Business Analysis & Reporting

  • Play a key role in analyses and establishing product and customer-centric KPI's; analyze their interdependencies and underlying drivers and develop a wide view of performance.
  • Produce analyses and interpretation of complex data aimed at supporting product marketing and customer segmentation efforts; providing context to trends and actionable insights.
  • Leverage analysis on client’s website performance to develop next steps, and articulate findings to the business and make sound judgments and recommendations.

Marketing and Product Performance

  • Design and lead analysis of product mix performance, product ROI and quantifying the value client’s products generate for its customers. 
  • Lead efforts to develop and maintain product performance benchmarks, working with product owners to identify areas for improvement. 
  • Participate in preparation and production of sales tools and training components necessary for the Sales team to better sell and understand the value of the products.  Support data and analysis needs for new product development as necessary.

Customer-centric analysis

  • Monitor and analyze trends in customer acquisition, product migration (upgrade and downgrade movement), enterprise churn and enterprise value on an ongoing basis. 
  • Consistently investigate root cause factors for customer product deactivations and changes in value and play a leading role in providing actionable insight for customer retention, acquisition and win back campaigns.   

Data Knowledge

Become familiar with client’s product and market/industry data, specifically for online, and understand how it can be used to address business questions. Work with the Business Intelligence team to provide reporting and data requirements for analysis tools and reporting that will make analysis efficient and visual.

Qualifications 

  • Bachelor’s degree in business-related or math discipline.      
  • Analytical skills (passion for complex data analysis and natural curiosity). 5+ years of experience in conducting analysis
  • Demonstrated proficiency with large-scale relational database and BI reporting tools (ie SQL Server, SSRS, Cognos). Understanding of digital analytics.
  • Good communication skills. Ability to present efficiently results of the analysis to business users
  • Working knowledge of Office Suite Applications (Excel, PowerPoint, Word, and Outlook).
  • Passion for complex data analysis and reporting.
  • Critical thinking and exceptional problem solving skills.
  • Ability to work with minimal guidance; self-starter.

Ability to gather, analyze and synthesize data from various sources and present written

Applicants please send your resumes at dazad@deangroup.ca


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