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Digital Strategy Manager

Toronto, ON

Job ID: 14606 A Type: OS - Admin & Corporate Services

Digital Strategy Manager 85K + Free Parking, Free OnSite Gym, Benefits from Day 1,Tuition Reimbursement, ++



If Digital is your passion, this is the role you’ve been looking for.  Our client is looking for a Digital Strategy Manager with a solid background managing medium to large pay-per-click accounts.  You are great at building relationships and enjoy adding value.  You have a strong analytical background and are self motivated and driven. 

 This position will be responsible for overseeing clients' that use our client’s advertising platform specifically paid media and social media optimization. The individual works with a wider team of strategists and analysts to help meet objectives around service, quality of work, customer metrics and productivity. 

This position will participate in a growing client-facing team for SEM, Display and Social Media. Specifically the role will focus on pay-per-click strategies for key VIP or Dealer Group Clients. Responsibilities will include analyzing data, management and tracking of KPIs, optimizing key accounts, providing weekly reports, and presenting strategic recommendations to clients. 




  • University degree or college diploma, preferably with a marketing major.
  • 5 to 8 years of working experience in digital media, of which at least 5 focused on medium to large search engine marketing accounts
  • Strong experience with AdWords, Bing, Facebook advertising and optimization.
  • Proven track record of results with pay-per-click accounts.
  • Working knowledge of SEM tools, optimization tactics, testing and web analytics.
  • Basic understanding of programmatic buying (social and display), SEO, website standards, usability testing, and website reporting tools.
  • Ability to use quantitative and qualitative metrics to communicate progress and identify meaningful trends.
  • High level of proficiency with the internet and MS Office (particularly Excel); demonstrated proficiency with Web-based applications; and knowledge of Web analytics software tools.
  • Experience in online media planning, media buying or campaign management would be an asset.
  • Knowledgeable about the latest trends in the search engine industry.

Please forward resumes to: Shelley Hogan at:


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