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Director,Marketing Communications

Toronto, ON M5G2N7

Job ID: 14867 Type: OS - Admin & Corporate Services

Director, Marketing Communications

In this exciting role you will be responsible for managing a Marketing team developing National advertising campaigns within the Financial Industry that will promote our client’ s brand and products, as well as the execution and production of all Marketing materials for the firm. 

Reporting to the VP of Marketing, you will develop integrated strategic ad campaigns for digital, broadcast, print and OOH.  You will also oversee and create product brochures, promotional items, event materials, presentations and leadership articles.

Our client offers a fantastic corporate culture, and a great compensation package including RSP, generous Bonus, gym membership and tuition reimbursement +++

 Responsibilities
  • Work with VP Marketing and Senior Executive Team to recommend and direct   advertising and sponsorship spends.
  • Responsible for managing external agencies and partners to create and execute fully integrated advertising and sponsorship programs within a multimillion annual budget.
  • Provide strategic direction for messaging to multiple segments as well as media planning and execution
  • Responsible for managing the process and working with external vendors to test and optimize advertising and sponsorship campaigns.
  • Conduct regular focus groups and research to measure campaign effectiveness as well as ongoing reporting
  • Ensure all projects executed by the Marketing department (print, web, collateral, and advertising) adhere to brand standards and best practices.
  • Identify opportunities to build and reinforce the brand and work closely with partners in Marketing to execute.
  • Lend creative expertise and design experience to lead and nurture the creative team when required.
  • Supervise the maintenance and continuous improvement of Marketing production workflow, technology and processes to enhance productivity, eliminate duplicated effort and enable the smooth delivery of jobs from initiation through development, layout, design, translation, editorial, print and delivery.
  • Responsible for maintaining vendor relationships including contract negotiation and service level monitoring in support of job delivery.
  • Implement and continually enhance performance metrics for the team and individuals.

Required Skills and Experience
  • University Degree
  • Agency experience as well as experience in the financial industry is mandatory
  • Investment related qualifications an asset
  • More than 7 years’ experience including advertising and branding in a marketing or communications role
  • Must have experience collaborating with multiple stakeholders including those at the Senior Executive level
  • Must have experience managing both internal and external teams
  • Must have direct experience managing complex budgets
  • Experience with managing and evaluating sponsorship properties
  • Ability to manage internal and external teams to deliver high quality results
  • Ability to plan, sell through and manage multi-million dollar ad campaigns
  • Must have strong interpersonal, writing, creative and organizational skills
  • The ability to multitask and manage multiple ongoing projects is essential
  • The creative mindset to create messages and visuals that promote our client' s  brand in a differentiated way in a competitive marketplace.

Interested candidates, please submit your resume to shogan@deangroup.ca

Thank you

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